Agricultural commodities matter to development. Commodity products such as sugar, coffee or beef contribute to more than a quarter of GDP in developing countries. This paper examines the potential for branding agricultural commodities in developing countries. This paper looks at how producers in these countries can exploit the same commercial marketing principles and supply chain innovations commonly used in the mature markets of the developed world.
http://pubs.iied.org/pdfs/16509IIED.pdf--
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